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WHAT STUDENTS LEARN
Understand Modern Marketing Techniques
Participants are introduced to the building blocks of a successful digital presence, including:
01
Digital Marketing Fundamentals
Learning how to select the right platforms, identify an audience, develop content & communicate with purpose.
02
Learn Content Creation
Turning ideas into useful, engaging digital content that helps build visibility, trust, and connection.
03
Audience & Brand Strategy
Understanding who you are trying to reach, what they need, and how to position a business, service, product, or personal brand.
04
Websites, Search & Online Visibility
Exploring how websites, search engines, Google Business Profiles, maps, and other digital tools help customers discover businesses.
05
Digital Advertising
An introduction to how online advertising can be used to reach targeted audiences and generate measurable results.
06
Analytics
Learning how to understand metrics such as reach, clicks, and conversions and how to improve marketing decisions.
07
Social Media Marketing
Learning how to select the right platforms, identify an audience, develop content, and communicate with purpose.
08
Client Acquisition
Showing students how digital marketing skills can become more than knowledge. They can become a service, freelance opportunity, career path, or business.